New In Birmingham LLC

PRIVACY POLICY

This privacy policy applies to www.New In Birmingham.com and other technology resources owned and operated by New In Birmingham LLC ("New In Birmingham", "we", "us", "our") such as New In Birmingham.com website, mobile applications, social platforms, chat rooms, and the like ("Site"), and to information collected when you communicate or interact with New In Birmingham outside of the Site. This privacy policy describes how New In Birmingham collects and uses the information you provide and the information that we otherwise collect. It also describes the choices available to you regarding our collection and use of your information and how you can access and update this information.

If you have questions or complaints regarding our privacy policy or practices, please contact us at hello@NewInBirmingham.com or by contacting us by postal mail at the address below.

New In Birmingham LLC
2163 Highway 31 South, Suite 213
Pelham, AL 35124
Attn: Legal Dept.

WHAT INFORMATION WE COLLECT

When you visit New In Birmingham.com, make use Site resources, or otherwise contact us through phone or email, you may be asked to provide us with information in order for us to provide you with the services that you have requested. This information may include:

• Name (Company and/or Individual) • Billing addresses • Date of birth • Email address • Phone number • Credit card number or other payment-related information

We may enhance your customer profile and combine information you send us with other generally or publicly available information from third party vendors and data brokers to help us identify your preferences and interests and to help us complete and verify your contact and demographic information.

AUTOMATED ONLINE INFORMATION COLLECTION

For each visitor to our Site, our web server automatically recognizes where possible the web site or email (and associated email address) referring you to our Site. In order to monitor and improve our Site as well as personalize your experience with New In Birmingham through direct online advertising, our web servers track various other technical details about your visit, such as your computer's Internet protocol (IP) address, browser information, device type, internet service provider (ISP), date/time stamp, clickstream data and which New In Birmingham pages you visit. This information is collected and stored using a variety of common technologies such as cookies, web beacons, tags and log files. We use this data to gather analytics and to participate in ad networks. Learn more about our automated online information collection, tracking technologies and how to manage them.

COOKIES

A cookie is a block of text placed in a file on the user's hard drive by a web site you've visited. These types of cookies cannot identify an individual user specifically, such as by name or address. We use both first party cookies, and as set forth below in more detail, third party cookies.

New In Birmingham uses first party cookies to observe visitor's navigation throughout our web site. New In Birmingham also has the ability to tie cookies to an individual through online registration and purchase information. This helps us identify ways to improve the restaurant search experience, personalize our web site, and collect information to provide direct online advertising.

New In Birmingham also uses both session cookies and persistent cookies. Session cookies are only used to track your browsing session, while persistent cookies are used to identify you when you come back to the Site in a different browsing session.

If you do not want to use cookies, this will not prevent you from accessing the New In Birmingham Site. The "help" portion of the toolbar on most browsers may provide information on how your browser may be configured so that cookies can be accepted with your permission or completely blocked. You may be able to change your browser settings so that they do not allow cookies to be accepted or saved at any time. You can also delete cookies that have already been saved at any time. Kindly note however that if you decline cookies, some functions on the website may be limited or unavailable.

AD NETWORKS

We use third party ad networks (called third-party ad servers or network advertisers, including Apple iTunes and Google) to deliver ads to you on our behalf. These third party ad networks may place their cookies, web beacons, pixel tags or other technology on the Website or the Application or in your browser to collect non-personal information about you when you visit this Website or use this Application (such as browser type, time and date, browsing or transaction activity, subject of advertisements clicked or scrolled over, or a platform-provided identifier during your visits to this and other websites) to enable those third party ad networks to deliver to you advertisements on third party websites and mobile applications for our services or those of third parties that are likely to be of greater interest to you. We may receive reports based on the use of these technologies by these companies on an individual and aggregated basis.

Third parties with whom we partner to provide certain features on our website or to display advertising based upon your web browsing activity also use HTML5 to collect and store information. Various browsers may offer their own management tools for removing HTML5.

We encourage you to view the privacy policy of advertisers and ad services to learn more about their cookies and other technologies. To learn more about interest-based advertising, or to opt-out, you can visithttp://www.networkadvertising.org/.

SOCIAL MEDIA

Our Site may allow you to connect and share information with Facebook. This feature may require us to implement cookies, plug-ins and/or APIs provided by such social media platform to facilitate the communication. We may share information that you provide us or that we may collect about your use of the Site with Facebook, which information becomes subject to Facebook's Data Policy https://www.facebook.com/full_data_use_policy.

In addition, by choosing to use any third party social media platform or choosing to share content or communications with any social media platform, you allow us to share information with the designated social media platform. We cannot control any policies or terms of such third party platform. As a result, we cannot be responsible for any use of your information or content by a third party platform, which you use at your own risk.

We may also use the advertising services and networks offered by various social media platforms, such as Facebook and Twitter to deliver ad content. Use of these services requires the social media platform to implement cookies and/or pixels to deliver ads to you while online with such platforms.

WEBSITE ANALYTICS

Like many websites, we use a number of analytics and optimization vendors. These vendors, such as Google Analytics, Webtrends and Yahoo Analytics, collect information that your web browser automatically sends, such as the web address of the page that you visit and your IP address. These vendors may also set cookies or read preexisting cookies. This information is stored on the vendor's servers and the vendor uses this information to provide us with reports about traffic to our website and your visit to our website (such as the domain from which you access the internet, the web address of the website from which you linked to our site, the time and date of your visit to the web pages that you view and click through). We will use this data to improve our website structure and content.

Google may also use this data in accordance with their Privacy Policy, which can be found at http://www.google.com/policies/privacy/. For more detailed information on how Google uses your data through our Site, please visit http://www.google.com/policies/privacy/partners/.

GOOGLE ANALYTICS ADVERTISING FEATURES

We have also enabled the following Google Analytics Advertising Features: Google Display Network Impression Reporting, Remarketing with Google Analytics and Google Analytics Demographics and Interest Reporting. The Google Display Network Impression Reporting uses the Google Analytics cookie to track our ad impressions and your interactions with those impressions, including the effectiveness of those ads, which generates reports for us to help us analyze our advertisements. Remarketing with Google Analytics uses the Google Analytics cookie to serve advertisements to you across the Internet based on your visit to our Web Site. Google Analytics Demographics and Interest Reporting uses a third party cookie to collect information about our website traffic by tracking users across websites and across time, which generates a report for us to better understand our website users.

For the Google Analytics Advertising Features, you may also opt-out of our use of Google Analytics as described below. Please remember that changing your settings with certain browsers and ad networks will not carry your privacy choices across browsers and other ad networks.

MOBILE WEBSITE AND APP DATA COLLECTION

If you access our mobile website or have downloaded our mobile app, we may also automatically collect information about the type of mobile device you use, your mobile device identifier, your mobile operating system, pages you visit on our mobile site, search terms, the type of mobile internet browsers you use and information about the way you use our mobile website and app. We use this information to obtain data about your visits to our stores, your general shopping habits, how you use our mobile platforms and how we might improve them.

If you choose to share your location with us, we use a service provider to approximate your position based on one or more of the following, as available: network location (cell tower triangulation) technology, GPS, wi-fi signals and/or Bluetooth signals. In addition, we may also send you push notifications based on your location if you activate your location settings on your device. IF YOU DO NOT WANT US TO HAVE ACCESS TO YOUR LOCATION, YOU MAY CHANGE YOUR LOCATION SETTINGS AS PERMITTED BY YOUR MOBILE DEVICE. NEW IN BIRMINGHAM HAS NO RESPONSIBILITY OR LIABILITY FOR THE FUNCTION OF THE LOCATION SETTINGS FEATURE WITHIN ANY MOBILE DEVICE. HOWEVER, DISABLING YOUR LOCATION SERVICES ON YOUR MOBILE DEVICE MAY IMPACT YOUR USE OF OUR SERVICES.

Once you allow location based tracking through a mobile application or mobile website, you are agreeing that we can collect and use your location data and can continue to do so until you turn off your location settings and/or opt out of that usage, as may be permitted by your mobile device.

THIRD-PARTY WEBSITES

Our Site may include links to other web sites whose privacy practices may differ from those of New In Birmingham. If you visit any third party sites or submit information to any of those web sites, your information is governed by their privacy policy. We encourage you to carefully read the privacy policy of any web site you visit.

HOW THE INFORMATION WE COLLECT IS USED

The information we collect is used to provide the services that you have requested and may be used to provide you information that we think you might have an interest in through marketing outreach to you directly or indirectly. It is also used to improve the content of our Site.

We may request your telephone number or facsimile (FAX) number, and if you provide it, you may receive telephone or FAX contact from us regarding requests for information. We do not sell or rent phone numbers.

If you provide us with a cell phone number and provide us your prior express written consent by opting-in, we will send you text messages to your mobile device. Your carrier's data and messaging rates may apply.

HOW THE INFORMATION WE COLLECT IS SHARED

We will share your information with third parties only in the ways that are described in this privacy policy.

In order to operate our Site and in order to provide you with the services you have requested, we need to share information with third parties. We may transmit your information to partners who may assist you with your requests. In addition, service providers help us with the services described in greater detail below. Their only role is to help us conduct our business. They are not permitted to use your information for any secondary purpose. We have agreements with these service providers and strive to ensure protection of your information by such service providers consistent with this Policy. Some of those organizations may have their own Privacy Policies which may give you additional protections, so you are encouraged to read those policies when presented to you.

If required by law, we may provide any and all information we have about you to law enforcement or other government agencies, pursuant to a subpoena, bankruptcy proceedings, warrant, or other order by a court of competent jurisdiction or when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request. In all cases, we will require written documentation of the request, proof of the identity of the law enforcement official making the request, and we will take steps to authenticate the validity of the request. Any law enforcement or government agency request submitted with less than a court-issued order will be evaluated on a case-by-case basis according to the need and urgency, as well as the particular law enforcement agency making the request.

HOW WE PROTECT THE INFORMATION WE COLLECT

New In Birmingham strives to maintain administrative, technical and physical safeguards designed to protect the integrity and confidentiality of your personal information. When you access New In Birmingham.com we use technology to protect your information before transmitting it to our secure server. Although such technology makes it difficult for anyone to intercept or misuse credit card or information, no method of transmission over the Internet or method of electronic storage is 100% secure. Therefore, we cannot guarantee its absolute security.

CHANGES TO THIS PRIVACY POLICY

We reserve the right to modify this privacy policy at any time, so please review it frequently. If we make material changes to this policy, we will notify you here, by email, or by means of a notice on our home page prior to the change becoming effective.

CONTACTING US

If you have any questions about this Privacy Policy and New In Birmingham policies and practices with respect to personal information, please contact us at:

New In Birmingham LLC.
2163 Highway 31 South, Suite 213
Pelham, AL 35124